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Peppy Gold
Peppy Gold
Gold
Silver
Gold necklace and bangles on a velvet tray beside a bill, loupe and calculator at a consultation desk

Expert Consultation for Physical Gold, Silver & Diamonds B2B & B2C

A Jewellery Consultation & Aggregation Platform

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Browse jewellery and place your order on the official Peppy Gold store.

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THE NEW STANDARD

Gold • Silver • Diamond: Clear Pricing, Verified Details.

Understand the price, purity and charges before you decide.

How Peppy Gold Protects Your Jewellery Investment
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Customer Focused Guidance • Transparent consultation with clear disclosure of applicable partner relationships.

Partner Disclosure: Peppy Gold may have commercial or referral arrangements with selected jewellery and service partners. Any such relationship will not change the requirement to clearly disclose applicable pricing, charges and transaction terms to the customer.

HOW IT WORKS

Smart Jewellery Guidance in 2 Simple Steps

Whether buying, selling, or exchanging, we provide a smooth, transparent consultation tailored to you.

  1. Step 01

    Understand Your Needs

    Whether you are looking to buy, sell, or exchange gold, silver, or diamonds, we start by understanding your exact requirements, budget, and preferences.

  2. Step 02

    Suggesting Suitable Jewellers

    Our expert team recommends the most suitable, trusted jewellers based on your specific needs, providing complete, verified details and honest guidance.

Peppy Gold provides informational and consultation services relating to physical gold, silver, diamonds and jewellery, including buying, selling, exchange, purity, pricing and jewellery-related charges. Peppy Gold does not provide investment advice relating to securities, commodity derivatives, mutual funds, ETFs, bonds or other financial products, and does not guarantee any return, profit, appreciation or future price. Final purchase, sale or exchange decisions are solely the customer’s responsibility. Prices, taxes, making charges, wastage, valuation and other applicable charges may vary by jeweller and transaction.

Why Consult With Us

Benefits Through Peppy Gold Consultation

Experience unmatched value, guaranteed purity, and supreme convenience when you plan your jewellery journey with Peppy Gold.

Smart Savings01

Compare Jewellery Prices with Clarity

Understand metal rates, making charges, wastage and taxes before you decide.

100% BIS Certified02

BIS Hallmark / Certification Details

We help customers verify applicable hallmark and certification details before purchase.

Wide Variety03

More Choices

Access an extensive variety of designs, collections, and top verified jewellery showrooms all in one consultation.

VIP Convenience04

Private Doorstep Consultation

* Conditions Apply

Enjoy private, personalized jewellery consultation and direct purchase assistance right in the comfort and safety of your home.

Book Free Consultation
Luxury jewellery consultation showcasing BIS hallmarked gold and diamond jewellery

100% Certified Purity

Save on Making Charges

OUR EXPERTISE

Five Ways We Protect Your Jewellery Investment

From verified buying to fair selling smart, transparent solutions tailored for you.

  1. Certified gold bullion bars, minted silver coins and brilliant diamond with certificates on velvet tray

    01

    Verified Purchasing

    Get guidance on purchasing certified Gold, Silver and Diamonds at competitive, market linked rates.

    • Purity and certification checks
    • Rate and charge comparison
    • Purchase coordination with selected partners
    Discuss this service: Verified Purchasing
  2. Gold jewellery being accurately weighed on a precision carat scale for fair valuation

    02

    Fair-Value Liquidation

    Sell with transparent valuation and clearly explained deductions.

    • Weight and purity assessment
    • Applicable deduction explanation
    • Comparable valuation support
    Discuss this service: Fair-Value Liquidation
  3. Luxury traditional gold and silver jewelry being appraised alongside upgraded diamond solitaire ring on jeweler tray

    03

    New

    Better-Value Exchange

    Upgrade your gold, silver, and diamonds with Transparent Exchange Valuation

    • Gold, silver & diamond exchange assistance
    • Clear valuation and deductions
    • Compare available exchange terms
    Discuss this service: Better-Value Exchange
  4. Master artisan handcrafting custom 22k gold and diamond necklace with design sketches on wooden bench

    04

    New

    Custom Jewellery at Better Prices

    Custom-designed ornaments crafted to your taste, with pricing based on the selected design, materials, craftsmanship and applicable charges.

    • Custom designs tailored to taste
    • Significant showroom savings
    • Master artisan craftsmanship
    Discuss this service: Custom Jewellery at Better Prices
  5. Clear itemized jewelry bill showing pure gold rate, net weight, crafting cost and GST beside gold bangle

    05

    Transparent Cost Breakup

    Absolute clarity on net metal weight, purity grade, crafting cost, and statutory taxes.

    • Net weight & purity grade clarity
    • Actual crafting costs itemised
    • Applicable charges disclosed clearly
    Discuss this service: Transparent Cost Breakup
  6. Private luxury jewellery consultation desk with expert advisor guiding buyer calmly with velvet tray

    06

    Conflict-Free Advisory

    Guidance based on your purpose, budget, product requirements and available options.

    • Requirement-based guidance
    • Transparent comparison
    • No obligation to purchase
    • Partner relationships disclosed where applicable
    Discuss this service: Conflict-Free Advisory
Hand-drawn concept sketch of a solitaire ring with a gold wash and annotations
Gold bead necklace with a ruby-set pendant on deep purple velvet

Curated Showcase

Explore Our Collection

Discover ready-to-purchase gold, silver, and diamond designs crafted to perfection, or find inspiration for your custom piece.

Explore Collection

Custom jewellery designNew

Design Your Jewellery

Bring an idea, an heirloom you'd like reimagined, or simply an occasion. We help you shape it into a design you can see, refine and price before anything is made.

Design & Budget Planning
Choose your preferred look, metal, and stones with experts who help you match the design to your exact budget.
AI Concept to Real Jewellery
Have an AI image, photo, or rough sketch? Share it with us, and our craftsmen will make it into real hallmarked jewellery.
Custom Personalisation
Add your initials, special symbols, or meaningful details to create a unique piece for you or as a gift.
Heritage & Modern Styles
From traditional temple jewellery to clean, modern everyday designs crafted perfectly for all your occasions.

From idea to piece

  1. 1Brief
  2. 2Sketch
  3. 3Refine
  4. 4Craft
Discuss a design

CORPORATE WELLBEING

We Power Corporate Wellness

We partner with companies to provide complete employee wellbeing solutions delivering essential health assessments, preventive wellness, and mindful lifestyle support to keep teams active and energized.

01

Improvised Wealth for Corporates

Skilled talent to strengthen your business.

02

Empowered Health

Building healthier lives and financial well-being.

03

Enriched Wellness

Promoting employee health, happiness, and productivity.

Inquire for Your TeamContact Corporate Desk
Modern corporate workforce collaborating in a sunlit wellness-focused workplace
ONBOARDING PRIVILEGE

A Healthier Step Forward

Every new onboarding begins with dedicated lifestyle privileges, followed by continuous initiatives designed to keep everyone thriving.

Info Board

Artistic illustration of an Indian family saving pure gold coins in an heirloom brass vessel

India’s Legacy of Gold

Indian women and families own around 25,000 tons of gold, which is about 11% of all the gold in the world. That is more gold than the top banks of America, Germany, Italy, and France own together. Today, all this gold is worth nearly $2 trillion. That means the value of gold kept by Indian families is bigger than the entire yearly income (GDP) of rich countries like Switzerland, Saudi Arabia, and Turkey!

Peppy Gold Team

Why clients trust us

We help you get the best value

Buying or selling gold, silver, and diamonds should never involve guesswork. We decode every number on your bill, show you what to verify, and help you get the best value — leaving the final decision entirely yours.

The Peppy Gold team

  1. 01

    100% Itemised Billing

    Zero hidden charges. Metal rate, net weight, craft charges, wastage, and taxes are clearly broken down line by line.

  2. 02

    Gold, Silver & Diamond Expertise

    Guidance to verify BIS HUID, purity markings and applicable diamond certification documents.

  3. 03

    Market-Linked Price Awareness

    We help you understand the applicable market-linked rate, purity, timing and quoted jewellery price so you can compare options before making a decision.

  4. 04

    Master Craft & AI Jewellery

    From temple heritage designs to turning your custom sketches and AI generated concepts into hallmarked reality.

In their words

What our customers say

Feedback from people we have guided through gold, silver and jewellery purchases.

  • For our daughter's wedding purchase, Peppy Gold helped us audit showroom quotes line by line. We saved significantly on craft charges and wastage without compromising on design.

    Meenakshi & Sundaram

    Chennai · Bridal Jewellery Consultation

  • I shared an AI-generated antique necklace concept with them. Their master artisans brought the exact sketch to life in hallmarked 916 gold within our planned budget.

    Priya Rajendran

    Madurai · Custom AI Jewellery Design

  • When selling heirloom jewellery for a family need, local shops quoted arbitrary deductions. Peppy Gold gave us a crystal-clear valuation based on net weight and live market rates.

    Suresh Krishnan

    Salem · Old Gold Valuation & Liquidation

  • We ordered custom silver pooja articles for our housewarming. The team explained the difference between 92.5 sterling and 99.9 pure silver, ensuring certified purity and honest pricing.

    Revathi & Saravanan

    Tiruchirappalli · Silver Pooja Articles & Gifting

  • Evaluating diamond quality used to feel confusing. Peppy Gold taught us how to verify 4Cs lab certification and avoid inflated retail markups with absolute confidence.

    Dr. Deepa Subramanian

    Tirunelveli · Diamond Jewellery Guidance

Hear it from our customers

“We saved on making charges for our wedding jewellery.”

Kavitha & Ramesh

Chennai · Bridal Jewellery Consultation

“The BIS hallmark and net weight breakup gave us 100% confidence.”

Vignesh Murugan

Coimbatore · Gold Purchase & Bill Audit

Bought with us?

We'd love to hear how your purchase went.

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By the numbers

Built one consultation at a time

Happy Customers
5,000+
Consultations Given
2,500+
Clients we helped find better value
100+
Years of Experience
2+

Illustrative figures to be replaced with verified numbers.

Know before you buy

Eight things worth understanding before any gold or silver purchase

The questions an experienced buyer asks gathered from years of conversations across the counter.

Purity

Gold purity is expressed in karats or fineness: 24K (999) is the purest, 22K (916) is common for jewellery and 18K (750) is often used for stone set designs. Check that the hallmark matches the purity you are paying for.

Ask before you buy

Which karat is this, and where is the hallmark?

Weight

Precious metals are priced by weight, so small differences matter. Compare gross weight with net metal weight stones, beads and enamel add weight that isn't gold or silver.

Ask before you buy

What is the net metal weight?

Market Price

The day's rate follows international prices, the rupee and local demand, and it changes daily. Note the rate and the time it applies, and confirm it is quoted for the purity you are buying.

Ask before you buy

Which rate, for which purity, as of when?

Making Charges

Making charges pay for craftsmanship. They may be a flat amount, a per-gram fee or a percentage of metal value and they vary widely from one design to another.

Ask before you buy

How are making charges calculated here?

Wastage

Also called value addition (VA), wastage covers metal lost during manufacture. It is usually a percentage of weight compare it as carefully as the rate itself.

Ask before you buy

What is the wastage percentage?

Jewellery Pricing

A typical jewellery bill is metal weight × rate, plus making charges, wastage, stone value and applicable GST. Ask for every component itemised so that offers can be compared fairly.

Ask before you buy

Can I see an itemised estimate?

Gold or Silver?

Gold concentrates value in a small weight; silver is more affordable per gram but bulkier and needs care against tarnish. Each suits different purposes gifting, adornment or saving.

Ask before you buy

Which metal suits my purpose?

Timing & Awareness

No one can reliably predict short-term prices. Awareness matters more than timing: know today's rate, understand recent movement, and buy when the purchase makes sense for you.

Ask before you buy

Am I buying for the right reasons, at a rate I understand?

Close-up of hand-hammered gold with a warm, uneven sheen

Our mission

To make every gold and silver purchase an informed one.

About us

Clarity is the most valuable thing we offer.

Peppy Gold is built around a simple idea: buying gold and silver is a significant decision, and it deserves an informed conversation not a sales pitch.

We bring together knowledge of precious metals, market-linked pricing and jewellery craftsmanship to help customers understand what they are buying and why it is priced the way it is.

  • Customer First

    Your purpose and budget lead the conversation.

  • Transparency

    Every number explained, nothing hidden in the total.

  • Expertise

    Practical knowledge of metals, markets and craft.

Why choose us

How our team helps

  1. Experienced Guidance

    Practical advice from people who work with gold, silver and jewellery every day.

  2. Transparent Communication

    Itemised explanations of rate, purity, making charges, wastage and tax.

  3. Customer First Approach

    We start with your purpose and budget never with a product to push.

  4. Market Awareness

    Context on today's market-linked rates so you understand the number you're quoted.

  5. Personalised Consultation

    One-to-one conversations, in person, by phone or on WhatsApp.

  6. Jewellery Expertise

    Design, craftsmanship and pricing knowledge for everyday and bridal jewellery.

  7. Trusted Relationships

    Customers return and refer family because they were treated fairly.

Trusted partners

  • AGS Thangamaaligai
  • Priyanga Bullion
  • Garudaa Gold Palace
  • Shree Gokulam Jewels
  • SKTM Jewellery
  • Shree Om Jewellers
  • Shree Thaksha Jewellery
  • Kamalam Jewellers
  • Skandan Nagai Maligai
  • Vibe Jewels
  • BG Jewellers

Leadership

Board of Directors

Mr. Arun Pradeep

Founder & CEO, Global

Mr. Ravindran Subramaniam

Co-Founder & Head of Client Engagements, USA

Advisory Board

Mr. Sethuraman Sathappan

COO (Retired) – Emirates NBD Bank, India

Mrs. Arasi Arul

Founder & CEO 60PlusGlobal

Mr. Senthil Kumaran

CFO – Twin Health

Incubation Collaboration

Thiagarajar College of Engineering, Madurai

Thiagarajar College of Engineering, Madurai

Solamalai College of Engineering, Madurai

Solamalai College of Engineering, Madurai

Book a consultation

Tell us what you're planning. We'll take it from there.

Message us on WhatsApp and a consultant will help you plan your purchase — rates, purity, charges or a custom design.

Chat on WhatsApp
A consultant replies personally — no bots, no pressure.

Or start with a topic

Verified PurchasingFair-Value LiquidationBetter-Value ExchangeCustom Jewellery at Better PricesTransparent Cost BreakupConflict-Free Advisory

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